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Top 7 eMail Marketing Tools

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Top 7 eMail Marketing Tools

The following is a list of the major email marketing tools and services capitalizing on the newest solutions – look through and review their key features, rates, and capabilities to evaluate which email marketing provider best suits your business. Using any of these services you will ensure the greatest return on investment as they are all developed to make email marketing easy and profitable for you.
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iContact
Free Trial – 30 days
Monthly Fee – starting at $10
iContact offers an extensive set of features to help you create and track a professional email marketing campaign for your business. This email marketing service couples many third-party add-ons, including WordPress, iPhone and iPod Touch, and Android mobile devices. As well it offers helpful customer support, 20+ email templates, statistic tool, reports services (though lacking some details on conversion rates), a powerful autoresponder feature which you can use to send your messages on a pre-determined time basis. You can try iContact free to send unlimited emails to 500 subscribers.

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Constant Contact
Free Trial – 60 days
Monthly Fee – starting $15
Constant Contact is easy-to-use email marketing software that boasts of strong features. This tool offers 400+ professional and flexible design templates, a handy system for adding and managing contacts, professional customer support, autoresponder, event marketing and online surveys for additional monthly fee. Pricing is monthly based on the number of contacts in a company’s email database; besides pre-pay discounts for longer commitments are available. In addition, Constant Contact has a very strong integration with PayPal and Amazon, there are however no reporting options for conversion tracking or Google Analytics, and only 1.7 MB of picture hosting.

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GetResponse
Free Trial – non-set time period
Monthly Fee – starting $9.95
GetResponse is a complete email marketing program that enables you to create and send unlimited emails or newsletters. Among top features, it offers 350+ flexible newsletter templates and email editor, 500+ web form templates, smart autoresponders, email-to-speech feature, 1000+ iStock photos, helpful and thorough customer support, 1 GB of audio and video storage space, Google Analytics integration, ability to create, send and share high-quality video emails or online surveys, and many more. A free plan allows storing up to 100 contacts and sending up to 500 email per month.

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GraphicMail
Free Trial – 60 days
Monthly Fee – starting $9.95
GraphicMail is a sophisticated email marketing service that can help you create a solid email marketing campaign also allowing you to target mobile phone users with mini-website creation. They offer competitive pay-as-you go pricing, comprehensive reports analyzing subscriber actions, Google Analytics integration, customer support, 20 MB of picture hosting, and a rich variety of pre-designed templates along with email editor. GraphicMail however doesn’t offer free removal of logo from emails and its user interface feels a bit overcrowded.

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MailChimp
Free Trial – non-set time period
Monthly Fee – starting $10
MailChimp is an easy-to-use and feature packed email marketing service that offers highly comprehensive reports analyzing subscriber actions. They offer a free account that allows for storing up to 2000 contacts and sending 12,000 emails per month. Additionally, MailChimp allows unsubscribers to fill out feedback form, website owners to create an A/B test campaign and integrate Google Analytics. Pricing is available by number of emails and by number of contacts. This service makes creating and monitoring an email marketing campaign seamless, however they do not offer phone support.

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AWeber
Free Trial – 30 days for just $1
Monthly Fee – starting $19
Aweber is an email marketing service that you can use to create and send unlimited professional email marketing newsletters to your customers (up to 500 subscribers). AWeber’s email marketing tools like professional email signup forms, helpful and thorough customer support, and autoresponder services make it easy for you to build your email list and deliver a series of emails to new registered subscribers. With no image hosting however, this software has a very strong focus on email analytics and campaign optimization features.

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VerticalResponse
Free Trial – 30 days
Monthly Fee – starting $8.50
Verticalresponse – an easy-to-use email marketing service with nice templates and great customer service. Though it requires you to pay extra to include surveys, this tool packs almost all useful features to create, send and track professional emails. VerticalResponse charges per email plans as well as monthly subscription plans; it also offers flexible and easy-to-use templates and email editor, comprehensive reports analyzing subscriber, Google Analytics integration, 25MB of picture hosting, allows you to create an A/B test campaign, however doesn’t have an autoresponder.

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