Google to sell display ads in Web videos
After a long review period, Google has decided to use the solution the company is already using for advertising on YouTube called InVideo. With InVideo, ads are shown taking up a position on the lower edge of the video that is playing. The ads shown are either animated with images or just text overlay advertisements. Clicking on an ad will either take you to another webpage or open up a new advertisement video as an overlay on the video you are watching.
The service will be known as AdSense for video and is currently in beta. Website owners can choose to include the advertising on videos they already have or sign up to have videos supplied to their site that include advertising. Google sees this as a way of adding extra content to your site as well as earning you revenue from advertising.
So far, Google has signed up 20 major customers for the service, including the advertising agency YuMe Networks and Brightcove, which counts Time Warner on its customer list.
Read more at Reuters .


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